PDF Publication Title:
Text from PDF Page: 016
• share their content on other social media channels like Facebook, Twitter, Tumblr and other followers. In the recent years Instagram’s user number has gone up rapidly, in March 2014 there were 150 million active monthly users on Instagram and in early December 2014, Insta- gram had already surpassed 300 million registered users. (Malin 2014, Klie 2015.) Com- pared to Twitter, Instagram is only four years younger, yet it has already surpassed Twit- ter in the number of users. At the same time Instagram is beating Facebook in the number of posts and representing a 49 percent year-over-year jump. Furthermore Instagram is getting new users faster than any other social media platform before. In addition, 2014, Instagram had the highest growth rate in the audience engagement than any social media platform. It delivers 58 times more engagement to brands than Facebook and 120 times more engagement than Twitter. For brands looking to market themselves, Instagram also presents an enormous consumer audience. This audience does not only search for con- tent, but also shares photos of their experiences with brands and their products. (Klie 2015.) Some disadvantages for Instagram are that the use of the app is fairly limited and the user cannot update their account from a computer without third-party apps. Also Instagram does not yet offer many possibilities for advertisers, like for example Facebook does. This may, however, be expected to change in the near future (Rouhiainen 2015). Unlike Face- book and Twitter, for example, Instagram does not offer analytics for its users nor it allows the user to share the content they liked. In addition, it is not possible to make a text-only post and it is primarily for phone-quality pictures. (Wood 2015, 48, Miles 2014, 9.) Fur- thermore, adding “clickable” URL in the description or adding a clickable URL in a com- ment is not possible on Instagram. 3.2 Instagram marketing Marketers have been fast to leverage the new social media site, as more than 50 percent of top brands are using Instagram. Instagram is definitely a valuable tool for marketers who want to get their brand known. (Miles 2014). All businesses, both small and large, can find value in creating and using an Instagram. This platform particular can give cus- tomers a personal view into the company and can create a sense of community among the followers. On Instagram is easy to share the company story and give a behind the scenes look at how the company is managed. (Zimmerman 2013, 293.) The use of the photo sharing for business differentiates from personal uses. For instance, the images the company creates, the frequency of the posts, the messages attached to the images and 12PDF Image | Successful social media marketing on Instagram Minoshoes
PDF Search Title:
Successful social media marketing on Instagram MinoshoesOriginal File Name Searched:
thesis-instagram-marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |