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main page of the profile. Understanding the restrictions, knowing what limits are in place and understanding what can be done, are a few things to keep in mind when developing your page. (Asad. 2014, 2-6.) The company profile picture should support the business values, mission and vision. The customers should easily recognise these already on the profile page. The profile picture for the account should either be a professional photo or a logo of the company to accu- rately represent the brand. (Asad. 2014, 2-6.) The user name should be easy to recognise and it should include brand name. The name should be either the same or as similar as possible than on the other social media plat- forms. (Asad 2014, 1-2.) Notification section allows followers to find site from anywhere and allow them to receive information about when something new is posted, or new images are being uploaded to the company’s Instagram account page (Asad. 2014, 2-6). The site URL that leads to the company’s web page must be clearly visible. If a visitor does not know where to find the company outside of Instagram, the link between market- ing on Instagram and growing the business by attracting new visitors to the web page will break. (Asad. 2014, 2-6.) In concluding the profile, the company should include the relevant information a customer might need in order to get in contact with the company. This includes a company phone number, email address, location and URL to the web page. Additionally a company can add a site link or the usernames to the other social media platforms, like Facebook and Twitter, in the description. The more ways is give to the customers to reach the company, the more likely it is they are going to contact them, to visit the online store or to visit the physical store. (Asad. 2014, 1-6.) For the description the user has 150 characters to cre- ate an interesting text. It should be snappy, to the point and explain what your company does and represents. (Zimmerman 2013, 184.) Furthermore the company should make sure that is not profile is not set to private. Insta- gram allows making a profile private, however, for companies this is not en effective way to go. To get as many followers and engagement as possible, the privacy settings need to be turned off. (Wood, C. 2015, 98.) 17PDF Image | Successful social media marketing on Instagram Minoshoes
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