PDF Publication Title:
Text from PDF Page: 026
Engagement is the key metric to provide information about the audience development. Engaged audience is active and responsive (Rohrs 2014, 77). The active audience is lik- ing, commenting and sharing the posted content (Miles 2014, 8). Interacting with the fol- lowers and amplifying their content can increase the level of engagement. In contrast, by overwhelming them with irrelevant or unrequested messages they may as well be pro- voked. (Rohrs 2014, 77.) There are many ways to get more followers and more engage- ment. This can be done by: Sharing interesting content. With better content that inspires the followers to like, com- ment and share the content the followers will be more corresponsive. This in turn, in- creases the likelihood that the followers will also view the upcoming posts. (Rohrs 2014, 77.) The same pictures should never be posted again. The content should be different every time. Also, the images should be contextually relevant to the content that they link to. (Neher 2013, 40.) Promoting other people. A company can comment and like other users content. In addi- tion the company can ask for permission to post a image of their own products or events taken by the other users and then giving the credit by tagging them to the post. This in return will promote their profile. (Wood 2015, 231.) Asking questions. To get the audience commenting and participating more the post de- scription should include an open-ended question(s). The company can for example ask questions about their products, about suggestions for improvement or for example which of the presented products they would like to have or liked the most. (Wood, C. 2015, 239, Neher 2013, 40, Rohrs, 78.) Blending both branding and fun. It is not preferable to just post high quality look book pic- tures of the products. The company should also post pictures just for fun, or videos of their employees having a good time at work for example. By being a little playful and posting more about what is happening behind the scene makes the brand more relatable and eas- ier to confront. (Wood 2015, 239, Neher 2013, 40.) Talking to the followers directly. By listening to the feedback and actively responding to the comments left by the viewers gives the assumption that the company really cares about their customers. The customers can also ask questions about the problems they may have with a product and get a response faster than by sending an email. (Wood, C. 2015, 248, 259.) 22PDF Image | Successful social media marketing on Instagram Minoshoes
PDF Search Title:
Successful social media marketing on Instagram MinoshoesOriginal File Name Searched:
thesis-instagram-marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |