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Using good photography. As Instagram is managed with a mobile device it is difficult to get pictures with great quality. However, the quality of the images can easily be enhanced for example by using filters, shooting the photos from different ankles or shooting them in better lighting. In addition, there are third-party applications available that allows the user to transfer the pictures from other devices, like a computer, to Instagram. (Wood 2015, 259.) Using third-party apps. There are countless of apps that will help the user to enhance the Instagram experience as was mentioned on the previous paragraph. In addition to the third-party apps for making the images and videos look better there are some apps that allow you to post more conveniently, schedule your posts and some will check on current trends or provide analytics about your Instagram account. (Wood 2015, 268.) Using Videos. Videos are getting more and more popular in social media marketing and so also on Instagram (Heinerth 2014). However, even though the Instagram videos are getting very popular also in the means of advertising, the environment is still fairly different from other video streaming (Delo 2013). Similar to another video sharing app, Vine, the videos are limited in length. Instagram allows you to share videos that are only 15 se- conds long. (Wood 2015, 41, Zimmerman 2013, 82, 55.) Learning from others. There are many successful companies marketing on Instagram. By looking at their profile and trying to learn from them can bring out new ideas. By studying what they post, how frequently they do it, and what type of hastags they do the company can save time from doing all that work themself. The best sources for learning are the successful companies that are similar to the company’s brand. (Wood 2015, 295.) Experimenting. Even though learning from others is a good way to get new ideas, howev- er, not everything works for everyone. Sometimes it is worth it to try something new. The only way to really know what works well to a one brand is by experimenting different con- tent and finding the most successful ways to communicate to the followers. (Wood 2015, 311.) 3.4.4 Best time for engagement Since Instagram is mainly managed through mobile phones it is easy for the user go and check their Instagram feed basically at any time of the day. Normally by using analytics the company can easily find out the right times to post content on their social media plat- forms. However, the posting, viewing and interaction habits on Instagram are quite differ- ent compared to other social media sites. On Instagram it more difficult to determine a 23PDF Image | Successful social media marketing on Instagram Minoshoes
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