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certain time or date when the users are most active. When a business wants to find the best time to post content on their Instagram account they need to think about factors such as, the age and lifestyle of the target follower as well as the demographics and time zone differences. The adults working from 9 to 5 tend to be the most active in the morning and during lunchtime. On the other hand, the young adults usually check their phone later in the evening. According to some analytics the most popular day to post photos is on Thursday and the highest level of interaction happens on Wednesday and Sunday. Videos on the other hand should be posted after work/school hours. (Moreau 2015.) Furthermore if the company has followers all over the world the process is much more complex and posting at specific times of the day may not get the same results. The best way to find out the best time to post content is simply by experimenting the habits of the target audience. (Wood 2015, 214.) 3.4.5 How to use hashtags Hashtags are an essential part of Instagram marketing. Similarly to Twitter, Google+ and Pinterest, also Instagram uses the hashtag system of categorization (Miles 2014, 12.) In other words, Instagram allows the user to post hashtags and make their content searcha- ble (Wood, 2015). The images can then be search on the feed by using hashtags. By picking up a very popular hashtag with the image, it will likely be at the top of that hashtags fees for just a few seconds, but many people might still see it. In contrast by picking a less popular hashtag, it will stay on the first page of the feed for a longer period of time, but fewer people may see it. (Miles 2014, 27.) Miles (2014, 27) states five powerful ways for business marketers to leverage the hashtag system: 1. Creating hashtags and using them creatively in the relation of the business 2. Using hashtags to research popular trends in the business niche. 3. Using hashtags to participate in conversations within the business industry or niche. 4. Identifying new prospects by using hastags. 5. Sharing images with a much broader group of people than just the followers. Furthermore, business’ can use hashtags to indicate a campaign. A business should use hastags that are relevant to their brand. (Asad 2014, 12-14, Wood, 2015, 181.) They may also make up a new hashtag especially made and that can be used when referencing to the company itself. This can be for example the company name or one made for their campaign. Miles (2014, 29) presents tips for marketers for creating and utilizing hastags: 24PDF Image | Successful social media marketing on Instagram Minoshoes
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