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Splitpic 2.0 – Splitpic is used to create creative pictures. It provides the user the ability to divide their camera into several sections allowing them to take some interesting shots (Google 2015). Instasize – Instasize allows the user to edit and post entire photos and videos. It offers also professional film inspired filters, localized creative stickers and borders, perfect touch-up adjustments and unique collage frames (Apple Inc. 2015). #TopHahtags – shows the current most popular hashtags on Instagram (#TopHashtags 2015). InstaFollow – lets the user to see who is following them, who they follow that is not fol- lowing them and who is following them but they are not following (Miles 2014, 197). 3.8 Intellectual property rights on Instagram Intellectual property rights apply also on Instagram. Instagram is helping their users to protect their intellectual property rights. The Instagram Terms of Use do not allow posting content that violates someone else’s intellectual property rights. This includes both copy- rights and trademark. (Instagram 2015.) Copyright protects the original works of authorship, like books, music, film and art. Gener- ally, copyright protects original expression such as words or images. In addition trademark protects work, slogan, symbol and design that distinguishes the products or services of- fered. Instagram allows users to inform in case the notice that there is a violation of one of the two on the site. (Instagram 2015.) Instagram does not claim ownership rights of any content posted through the service. In- stead, the user grants a non-exclusive, fully paid and royalty-free, transferable, sub- licensable, worldwide license to use the content to Instagram. (Instagram 2015.) This means that the photos posted on Instagram is still owned by the user who posted them. When user posts a photo to Instagram they are not giving up ownership for most uses outside of Instagram, any third party should be obtaining permission from photo owner. (Harris 2015.) 3.9 Summary After online marketing and social media marketing came along the approach has changed radically. Consumers are using more and more time on the social media sites. This means 30PDF Image | Successful social media marketing on Instagram Minoshoes
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