PDF Publication Title:
Text from PDF Page: 038
meaning that there was not as much content to be reviewed as initially thought out. This hurdle was eventually overcome as the company released more content. 4.5 Current situation of MI.NO shoes Instagram account The following chapters will analyse the current situation of MI.NO shoes’ Instagram ac- count and making further suggestions for improvement in light of the theoretical back- ground. As discussed in the chapter 2.1 and 2.3, today, it is very important for any company to be present on social media. Even though the traditional marketing still plays a role in the marketing world, digital marketing and social media marketing provides marketers a much more cost-efficient and timesaving option. Social media sites like Instagram have been found very effective especially for smaller companies like MI.NO shoes. The best is to use the right mix of the different medias. The company should create a marketing strategy that also includes the social media channels it uses currently or what channels would it like to use. The company should choose the social media sites it wants to use according to the business and brand. Being present on only couple of the social media sites and doing it well is much more effective than using them all but not really hav- ing the right knowledge or time to manage them. Also the integration between sites should be done to create a link between the different sites and the contents. MI.NO shoes is cur- rently present on Facebook, Instagram and Pinterest which suits its business well as it works in the fashion industry. The company should create a solid plan and schedule to manage all the different sites but still keeping them connected. Instagram provides MI.NO shoes not only the opportunity to communicate to its consum- ers but also following other brands and designer in the same industry. As discussed on the chapters 3.2 Instagram is a valuable tool for marketers who want to get their brand known. In addition, the interaction with the customers online helps the company to create loyal following, and allows for constant word-of-mouth promotion to help growing the cus- tomer base. For, MI.NO shoes it is vital to grow the customer base as fast as possible in order to compete with the other start-up companies sharing the same market. With Insta- gram the company can communicate with innovative and inspirational images and videos rather. It is much faster to get the brand message across by using the visual elements of Instagram than through textual approaches. 34PDF Image | Successful social media marketing on Instagram Minoshoes
PDF Search Title:
Successful social media marketing on Instagram MinoshoesOriginal File Name Searched:
thesis-instagram-marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |