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Figure 10 Screenshots from MI-NO shoes Instagram account in October 2015 (@minoshoes) In reflection to the chapter 3.3 MI.NO shoes Instagram account’s profile is informative and clear. The company has its logo as a profile picture, which makes it easy for the custom- ers to recognise the brand. The description includes the company brand name as well as simple sentence of what it does. The description also includes an offer “free delivery worldwide”- to catch ones attention. There is also the link to MI.NO shoes website so that the viewer can visit their online store and find their products on sale with just one click. The company ́s Instagram account does not seem to have very many followers compared to how long it has been present on Instagram. Also the number of users it is following could be increased. By following interesting users and being more active also on its behalf it is more likely to attract new followers to the account. To conclude, MI.NO shoes has created an attractive Instagram account but there is room for improvement. This analysis will provide the company the knowledge it needs to understand how to improve in order to become successful marketer on Instagram. 4.5.1 Content In the chapter 3.4 there are presented the subjects related to the content on Instagram. It is important for a marketers to create interesting and powerful content on Instagram to boost the level of engagement. The content can be about products, employees, events etc. In addition, special offers, contest and giveaways are a great way to create content that gets a lot of attention. 35PDF Image | Successful social media marketing on Instagram Minoshoes
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