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MI.NO shoes has shared only few pictures after their “makeover”. The company cleared out the previous posts and started fresh with new content. The company is now sharing content about their products, employees, people and events. There has also been one post offering a discount for their web store. The pictures are good quality but also personalized. Especially, the product pictures sup- port the high quality and high-end product kind of image also the brand is all about. In contrast, the pictures of the employees and events is creating the more friendly-kind-of feeling and making also the brand more relatable for the viewers. These types of pictures let the viewer to know that there is a person behind the brand and that often makes the other users more willing to comment and engage with the brand. The descriptions in the pictures are relevant and inspirational. Also, in general, the has- tags are used effectively and there are not too many of them. According to the sugges- tions on chapter 3.4.4 the suggested number of hastags are between 2 and 10. The has- tags will be discussed more in the chapter 4.3.4. According to the chapter 3.4 posting 3-5 times a week on Instagram is more than suffi- cient. Moreover, being active on Instagram does not mean the company needs to spend hours every day to plan their post. As presented in the chapter 2.2.1 the content for social media sites can easily be planned beforehand. The company can for example plan the content for the Instagram account in one day for the whole week or even the whole month. This way it does not have to spend too much time for it but it seems that they are actively involved. Here, the third party tools like Latergramme become handy as the content can be scheduled beforehand. Here is an example of a monthly content calendar for Instagram made according to the theoretical research about content planning and scheduling: Monthly Content Calendar - December Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week 48 Instagram Contest Christmas feeling picture from the store Special offer for Christmas shoppers Happy Independ- ence Day - post Week 49 Christmas present ideas Product picture Inspira- tional picture 36PDF Image | Successful social media marketing on Instagram Minoshoes
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