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Week 50 Campaign picture Free deliv- ery-post Picture from the company Christmas event Product pictu- tu- re/Present ideas Week 51 Picture from the store Merry Christmas- post Inspira- tional picture Week Post about 52 the upcom- ing season Happy New New Year- products post Figure 11 Example of a monthly content calendar for Instagram The content calendar should consist of a balanced mix of promotional, owned and curated content. Taking into account the seasonal events provides ideas for campaigns and other content. In relation to the content calendar the company should also find the best time for engagement. Chapter 3.4.1 presents some suggestions for the best time to post the con- tent based on analytics. In connection to the company ́s target audience the best time to post the content would probably be either in the morning or during lunchtime. However, the best way to find the best time(s) for the company to connect with their followers can be done simply by experimenting. 4.5.2 Engagement The following chapter will analyse engagement, tagging, hashtags, integration with other social media site as well as the possibility of videos more detailed and point out the things the company is doing well but also discussing the parts where there is room for improve- ment. In addition the chapter will provide suggestions how to manage the different factors even better. The analysis is based on the theoretical framework in chapter 3.4 and its subchapters. 37PDF Image | Successful social media marketing on Instagram Minoshoes
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