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Chapter 3.8 discussed the problem with intellectual copyrights on Instagram. Similarly to picture copyrights the same rules also apply to videos. It is important to remember the copyright restrictions before posting the video and for example adding music to. Many would probably not think a 15 second long clip of their video or music as an infringement of copyright, but to avoid any risks the permission of use should always be asked or bought. 4.6 Summary It seems that the company has already done many things right on Instagram. The compa- ny has a good and informative profile page that will lead the visitor to their website. The brand is easy to identify as it uses a logo as the profile picture and also states its mission below. This way the visitor will within no time learn what the company is all about. In general, the content is good and as is the use of hashtags, tags and descriptions. How- ever, the number of the followers as well as the engagement should be increased. In or- der to do this, there are some suggestions for improvement. The company should build a plan for all their social media platforms, including Instagram. This helps them find the time to be more active but also by not using too much time to do so. If the company does not have enough time to post new current content everyday they could use a scheduling plan. Also, being active does not only mean posting content everyday but also the company should actively socialise on Instagram. Responding to the comments, liking others pic- tures as well as finding the right users to follow is as important. The company has already used different types of content but they could still be even more creative and try something new. Especially for many other companies in the fashion in- dustry the 15-second long videos have been found very effective tools for marketing on Instagram. Lastly, it is important to create a connection between the other social media sites. The company has already some content that encourages the viewer to visit other social media platform(s), however they could do more on this front. Also by taking pictures of press releases or ads in magazines creates a link between the social media and the traditional channels as well. 43PDF Image | Successful social media marketing on Instagram Minoshoes
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