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• Creating more integration with the other channels With Instagram MI.NO shoes can communicate to their customers and raise their brand awareness effectively. If the company will keep on learning and activate more socially it will be extremely beneficial for the company. Also, the fashion industry loves Instagram and its visual approach. There are many companies coming up with new ideas to market and communicate. Social media is something where learning from others is not actually so bad but is actually worthwhile and will save a lot of resources and time. The company should build a strategy and start testing it. Even though there are many good tips for communicating on Instagram only by testing can the company know what really works for itself. This requires time and analysis. The company could utilize some third-party tool, like Iconosquare, for the Instagram analytics to learn the best ways to get engagement and the most popular content. With the use of analytic tools it is also easy to learn the best time for posting, most popular hashtags and also who are its followers and where they come from. It is important to know all this in order to produce the best content the company can. Only by understanding their audience and knowing what they want, can the company use Instagram effectively. When acting on social media there are also some ethical and legal viewpoints that should considered. Even though the limitations of using pictures are fairly minimal, it does not mean that using other peoples’ pictures without asking them or giving them the credit they deserve makes the company look good. By tagging people to photos or sharing the infor- mation about who originally took the pictures is only fair and in the worst case the compa- ny avoids any possible copyright violations. Another thing that should be considered is when the company is posting photos taken at stores, events or other public places it is polite to inform the people in the photos that they are posted on the company’s social me- dia site. If it seems a lot of work one can also make a note that tells the people entering the place that there are pictures taken to the purpose of posting them on the social media sites. This is not necessary, however, acting ethically and thinking about others makes the company more likable among the customers. The thesis process went well. Thus, some of the assumptions made in the beginning were changed during the data collection. In the beginning it was a little difficult to find valid sources for the data collection since the topic still has fairly little research done on it. Eventually as the right portals were used the available sources were easier to find. Also as the process went further the sources and the new knowledge raised new ideas to im- prove the structure of the thesis. The findings deepened the knowledge about the subject 45PDF Image | Successful social media marketing on Instagram Minoshoes
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