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6.2 Suggestions for further research Instagram marketing as well as social media marketing is still at its early stages of devel- opment and is constantly evolving. Businesses have started to increasingly put im- portance on social media marketing. Yet, very little research has been conducted on In- stagram marketing for business purposes. In terms of the future there is no doubt that having a successful and strong social media marketing strategy will get tougher. The new players and digital development forces companies to be more innovative than ever at both a human and technical level. This means that the most creative marketers that are pro- ducing new and innovative content will be getting tons of attention. Furthermore an interesting aspect for further research is the copyright violations on Insta- gram and also on the other social media sites. According to the research there is still a lot of misunderstanding and confusion among this subject. Hence this would be both interest- ing and important to investigate more deeply and the findings would be extremely valuable for companies that want to avoid any risks for misuse or copyright violation. 48PDF Image | Successful social media marketing on Instagram Minoshoes
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