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Preface Two years ago I met two well-known YouTubers from the Netherlands. We were working at the same company at that time and once a month I met them at meetings in Amsterdam. The YouTubers often talked about their YouTube channels and remarkable experiences such as being recognized in the streets by fans and the questioning gaze of parents when teenagers asked for a picture. Also, I remember moments in which we all made pictures of the delicious food and drinks and posted it on Instagram. However, one of the two YouTubers had to make sure the picture did not contain alcohol, as she felt responsible for her teenage viewers. Every month I was amazed again by the stories about the quite unknown world of YouTubers and I really enjoyed listening to them. I started following YouTubers on social media and got more involved in how the teenagers behaved towards their favorite YouTubers. Amazing how many teenagers do what YouTubers say and actually copy their behavior. I really wanted to know more about this. Meanwhile I was finishing up the course Communication Studies, specialization New Media, at the University of Twente in Enschede. I did not have to think long about a thesis subject: the influence of YouTubers on teenagers. Luckily my supervisors were as enthusiastic as I was about this topic. in So here it is. My final thesis. I worked on it for six months. It probably would have taken much longer if Koen Nijbroek did not help me transcribing all the interviews. So many thanks for this. Also a big thanks to my mother who helped me optimize my codebook. And finally a special thanks to my two supervisors Niels Baas and Alexander van Deursen for the brainstorm sessions, input and feedback. I really enjoyed listening to enthusiastic teenagers. They told me about their favorite YouTubers and sometimes even their plans of starting a channel themselves. And of course I really liked talking with Dutch YouTubers and hearing about their stories and experiences. A big thanks to all people who helped me find participants and of course to the participants themselves! Wilma Westenberg September 2016, Enschede * On the front page you can see a picture of Enzo Knol, one of the most popular YouTubers from the Netherlands. He is standing in front of a big fan crowd at one of his exclusive meetings. The teenagers are holding signs with his slogan ‘Knol Power’. W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 3PDF Image | The influence of YouTubers on teenagers
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