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extent this influence on their life is good or bad. The research focuses on both the perception of teenagers and the experience of YouTubers themselves and combines both results. The research investigates what changes in behavior occur, how teenagers identify with YouTubers and how YouTubers think about their influence on teenagers. Additionally, the interviews investigate whether the life of a YouTuber really is as beautiful as it looks in their videos and whether teenagers know how real everything in their videos is. The following four themes guide throughout the research: (1) Behavior; how teenagers behave on YouTube and what role YouTubers play in their life, (2) identification with YouTubers; how much teenagers identify with their favorite YouTubers and want to be like them, (3) influences; what influence YouTubers have on the behavior of teenagers and (4) awareness; how aware teenagers are of the influence and the commercial market behind YouTubers. First the paper starts with a theoretical framework based on previous research and literature. Second, the research design and methodology will be further elaborated, followed-up by the results. Lastly a conclusion will summarize most important findings and answer the research question. W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 7PDF Image | The influence of YouTubers on teenagers
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