The influence of YouTubers on teenagers

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can meet their favorite YouTuber. About 10 percent of the teenagers have visited events in the past and most teenagers said they want to visit an event soon. Especially younger teenagers want to visit these meetings, but say their parents do not allow them to go alone. Boys aged 14 and over were less interested in going to events. R1: My friends and I really want to go to a fan meeting of Enzo Knol, but most of the time his events are immediately sold out. Ticket sales are announced in his videos. I am afraid that I watch one of his video too late and that all tickets are already sold out. That is why I turned on the notifications for his videos so that I can immediately check his new videos. Especially younger teenagers talk to friends about the videos they watch and YouTubers they follow. They talk about videos they have seen the day before, events that are organized or new YouTubers they follow. Teenagers aged 14 and older say they do not talk much with friends about YouTubers. 15 percent of the teenagers are so caught up in the YouTube community, that they join fan chats on Instagram and Whatsapp. Fan chats are created to chat about a specific YouTuber with other fans from all over the country. Although they do not know each other, these fan chats often result in new friendships. At YouTube events many of these teenagers meet each other for the first time in real person. R5: I talk to my friends about YouTubers. We give each other advice on which YouTuber to follow. Sometimes we watch videos together. R16: I am in two fan chats. One group is with people who I met online. They have become real friends as we Skype almost every day and sometimes meet in real life. The other group is with over 80 people whom I do not know. Both groups are focused on a YouTuber called Dutchtuber. The same fifteen percent follow and own fan accounts. On social media teenagers with a passion for the same YouTubers create and follow so-called fan accounts. On these fan accounts teenagers share pictures of their favorite YouTubers, video screenshots, fan-edits where they combine several pictures, birthday wishes and other information related to the specific YouTuber. Teenagers collaborate and combine their skills to become a popular fan account. The other teenagers stated they only follow YouTubers on social media and not any fan accounts. R2: My friend and I own a fan account together, which is really nice. We created it in October 2015. We discuss what we want to post and collaborate with others to create edits for each other. This way we got in touch with other fans. R20: I follow fan accounts on Instagram. I used to have one myself but I turned that one into my private account. Half of the teenagers own merchandise of their favorite YouTubers, like a book, sweater or cap. The other half state they do not have it but would like to have something from their favorite YouTuber. YouTubers have merchandise to increase revenue, but also to meet the desires of fans that want to possess something from their favorite YouTuber. Some teenagers wear sweaters or caps with the name of their favorite YouTuber to school. R5: YouTuber Dylan Haegens launched his own school line with agendas, t-shirts and other stuff. Maybe I will buy them for school. YouTuber 1: People are more likely to buy stuff from YouTubers. Fans are really happy when they have something of you in their possession. Most teenagers do now know what their parents think about their behavior on YouTube, because they never talk about it. Parents do not know much about the online activities of their child. Teenagers say their parents often complain about spending too much time online. R9: I often watch videos in my room so my parents do not really notice it. They do not like that I sit upstairs all the time. My parents think I am spending too much money on merchandise. I always ask their permission first before buying it. My friends sometimes say I W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 15

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