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4.2. Identification Identification was measured to get an idea how much teenagers identify with YouTubers and how close they feel. They were asked what attracts them to watch YouTube videos, why they follow YouTubers, how important YouTubers are and if they want to do the same things as their favorite YouTubers or maybe even become YouTubers themselves. YouTubers were asked how they think about teenagers wanting to become a YouTuber like them. Teenagers like YouTube because they have access to any content they like. They can watch whatever they want at any moment. Most teenagers say they use YouTube for entertainment. They like to watch qualitative videos that are funny and creative. They also use YouTube for information and watch videos for advice about products, personal matters or opinions. Many teenagers also say they get inspiration from YouTube. Examples are videos that show how to put on special make-up, pimp school stuff, tactics for playing Minecraft or so-called do-it-yourselves. R16: I like YouTube because I can decide what to watch whenever I want. I choose the videos that I like. Also, YouTubers have more interaction with their viewers. That is why I almost do not watch TV anymore. R1: I use YouTube to search information about products. OnneDi is a YouTuber that tests all kinds of toys. Thanks to her we know when we need to buy things or not. R2: I like to follow Enzo Knol. In his vlogs he shows his daily life. Sometimes fun things and sometimes bad things. They really show their true selves. R6: I watch YouTube videos out of boredom. And amusement. I also like to watch make-up tutorials for new tips and tricks. Teenagers do not immediately notice they have similarities with YouTubers other than age and hobbies like playing games, singing or practicing the same sports. However, there are some unconscious similarities that result in a connection with YouTubers. This could be living in the same country or city, going to the same school or both having divorced parents. They do associate themselves more with YouTubers than traditional celebrities. They perceive YouTubers as normal as any other teenager who earned fame in a way that everybody could do. R20: What brings me together with YouTubers is the fact that even my ‘normal next-door’ friends can become famous YouTubers. Literally everybody can do it. This way I identify more with them. I have been following English YouTubers for a while, but I did not like them, because I just had no connection with them. If I send messages to Dutch YouTubers, I often get a reply. I have met all my favorite YouTubers in real life at local fan meetings. YouTubers play an important role in the lives of teenagers. Especially girls say they could not imagine a life without YouTubers and their videos. Most boys said they could live without YouTubers, but that they would miss something in their lives. They see YouTubers as a means to fill in a time gap. Almost all teenagers said they immediately check what YouTube videos they have missed when coming back from holiday. Some teenagers even admit they have an addiction for YouTube. R7: They are important to me, because without them I would not know what to do all day. R8: Hard to explain. I see them as entertainment, I can live without them. But if I come back from holiday, the first thing I do is open YouTube and check out the videos I have missed. R10: They are not indispensable, but it would be a pity if I cannot watch YouTube anymore. Many teenagers would love to do what YouTubers do. Going to exclusive parties, launches, making trips abroad, getting free clothes and items. Teenagers believe that everyone who really wants to can become a YouTuber. They do not know the amount of work that is needed to become successful. They state that all you need is access on a camera, for example on a phone. A few teenagers already created a YouTube channel on which they upload videos. However, despite most teenagers would love to do all these things, they state that they will not create a channel anytime soon. Some W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 17PDF Image | The influence of YouTubers on teenagers
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