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4.3. Influences on behavior Influences are measured to see what influence YouTubers have on the behavior of teenagers, like their buying behavior, sleep behavior, homework and level of English. Teenagers were asked if they have ever bought products because of YouTubers, if they have listened to advice given by YouTubers and what the environment says about their behavior on YouTube. YouTubers were asked if they notice any influence on teenagers, if they keep advice and opinions for themselves taking the viewers into account and what they take into account when making content. When asked what teenagers have learnt from YouTubers, the most mentioned answer was ‘English’. Many teenagers watch English videos regularly or even daily because they follow English-speaking YouTubers. This has a positive influence on their level of English. R12: I taught myself English via YouTube, because I follow many English YouTubers. Next to English, teenagers learn practical tips and tricks they can use in daily life. They get inspired and copy styles and behaviors of YouTubers, often unconscious, like clothing, fillers, humor or opinions. Some teenagers state that YouTubers have a positive influence on their mood and wellbeing. They learn to be positive and how to deal with problems like bullying, depressions or parents who divorce. R20: YouTubers influence me with their opinions. I am interested in what older YouTubers have to say about things. It helps me to figure out what my own thoughts and opinions are. R7: Many YouTubers say you always have to be yourself. I think that is important. I try to do that more since I hear YouTubers say that all the time. And I also use their advice on practical things like how to decorate school stuff. R9: I often feel down and get negative feelings. From YouTuber Enzo Knol I learnt to stay positive, he is always happy in his videos and his positivity affects me. R19: Sometimes Enzo Knol talks about divorced parents. How he feels about it and how he deals with that. I have the same issues and I can learn from him how to handle the situation. Almost all teenagers state YouTube does not negatively influence their homework. They do not postpone homework because they watch too many videos. The ones that do say they spend too much time on YouTube, said they would otherwise spend it on something else, like watching TV or Netflix. Also, teenagers do not think YouTubers influence their (lack of) sleep. Although teenagers do watch videos in bed, they online stay up late to watch videos on weekends. R1: No I first do my homework. If I have enough time left, I watch YouTube videos. Except if it really is an important video. R4: Sometimes I combine doing homework with watching videos. But I do not postpone my homework because of YouTube. I am not that addicted. R20: I often postponed homework because I spent too much time on YouTube. But I think everyone has that problem, my friends postpone homework because they watch series or are active on Facebook for example. An advantage of YouTube is that it has short videos, like maximum 15 minutes. I have problems with my concentration so short movies are better for me. I first watch a short movie and then do my homework. YouTubers notice they have influence on the behavior of teenagers. They say teenagers imitate behavior, like special hand signs, jokes, way of talking, fillers, jokes and irony. Also some teenagers (want to) wear the same clothes. Most influence YouTubers have on teenagers’ behavior is innocent. Sometimes however YouTubers perform actions in their videos that are against the rules. Teenagers think it is funny or cool and copy this bad behavior, which can get them in trouble. YouTuber 1: I always make a V with my fingers and teenagers copy my hand sign. I never told them to do that, but when I do it, they copy me. I like this actually. I also have the feeling W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 19PDF Image | The influence of YouTubers on teenagers
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