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that people sometimes imitate my humor. That they make jokes of which they know I would like it. They use my style of jokes. YouTuber 4: One day I was at a fan event and one girl looked exactly like me. She wore the same top and skirt as me in one of my videos. Also on Instagram many teenagers try to take the same kind of pictures and use the same effects as me. They create almost the same feed. I find it hard to believe, but I do not think much about my influence. Actually it is very sweet, I like to inspire people and I see it as a compliment that they copy me. YouTuber 3: One time we made a video about putting soap in a fountain. There was foam everywhere. Two weeks later we received about 20 messages from people saying they did the same after watching our video. We always warn them and say ‘do not try this yourself because we do not want you to get in trouble’. However, it is their own choice and if they want to copy us, it is not our responsibility. YouTuber 4: I find it hard to realize that I play such an important role in lives of teenagers. I do not think about it a lot, I just do my thing. But I like that people see me as their role model, it is a compliment. Teenagers often ask YouTubers for advice. YouTubers find it hard to realize that they have so much influence and can actually control the lives of teenagers. Questions vary from personal matters, health and issues to study advice, clothing and trips. Teenagers attach much value to the answers and statements of YouTubers, with which YouTubers have to be careful. Therefore they try to avoid sensitive subjects like religion, sexuality and politics as this often leads to discussions. Also, many YouTubers take the age of their viewers into account in terms of good example behavior. They minimize the use of drugs and alcohol in their videos and do not actively promote it. YouTuber 1: Many teenagers ask me for advice about high schools in the USA. I made a video about my college year and since that movie I receive a lot of questions and messages saying: ‘hey, next year I am going to a high school in the USA thanks to you and your video!’. Those messages make me realize how much influence we have and how we actually influence the lives of teenagers. I think it is amazing. On the other hand, I think it is weird that teenagers ask very personal questions and spotlessly take over what YouTubers say. People ask me what organization they should use to book a high school year in the USA. I do not reply those questions because there are so many different organizations. In the end it all depends on the family you are placed at. An organization does not control how great your year will be. I feel responsible because teenagers make a choice based on my experiences. So I watch what I say and do not mention organizations. YouTuber 2: I try to avoid foul language. And I do not drink alcohol in my videos. YouTuber 4: I do not show alcohol in my videos because of the age of my viewers. Also I have friends using words I do not want my viewers to hear, so I cut them out of the video. I do not want to be a bad example for my viewers. Things I find important, like the acceptance of homosexuality, I do mention in my videos. To teach my viewers that it is a normal topic. I avoid things like politics, actualities and health because everyone has another opinion and I do not want to provoke discussion. YouTuber 1: I notice that YouTubers really are role models so I think we have to take that into account in terms of content. I do not show alcohol or drugs on YouTube. I also avoid serious matters like politics, religion and war. I try to have a positive vibe. YouTubers have influence on viewers and I do not want them to blind copy my vision on these subjects. I prefer influencing people in terms of positivity, love, sexual education and happiness. Teenagers follow YouTubers on different social media platforms. Most used platforms are Instagram, Snapchat and Twitter. When YouTubers post messages that are referring to a new video, most teenagers say they would click the url and check out the video. Almost all teenagers bought products or visited shops based on YouTuber’s recommendations. The purchases vary from merchandise to W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 20PDF Image | The influence of YouTubers on teenagers
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