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products that YouTubers often use and promote. Also YouTubers notice they get a lot of questions about stuff they use or wear. Teenagers want to buy the same things. R5: I really wanted to go to the Lush shop because I saw it in a video of Beautynezz. When I visited Amsterdam with my dad, we visited the shop. I bought some body lotion. R7: I bought several things that I saw in videos of YouTuber Dionne. She has a serie called Leuk of Meuk (‘like or dislike’) where she tests all kinds of useful things. I always want the stuff she shows. I bought a Snackeez cup and some special pens. R12: I recently bought a diary after watching a video of Beautynezz. She showed several diaries from Hema. In the video I saw one I liked so I went to the shop and bought it. YouTuber 1: I often get questions like ‘where did you buy that shirt? What jeans are those? Where can I get those shoes?’. Even if it is a basic t-shirt that every shop sells. Teenagers want to buy the same stuff we have. YouTuber 3: A great example is the Oxboard. It became a craze because many YouTubers showed it in their videos. Every teenager wanted to have that thing. Conclusion The results about awareness show that YouTubers do have influence on the behavior and buying behavior of teenagers. Often this influence is not necessarily a bad thing; teenagers improve their level of English, learn practical tips and tricks, get inspired on clothing and some teenagers state YouTubers have a positive influence on their mood and wellbeing. However, sometimes teenagers copy bad behavior like foul language or actions against the rules. Teenagers attach much value to statements of YouTubers and ask personal advice. Therefore YouTubers have to be careful with their answers. They often avoid sensitive subjects like religion, sexuality and politics and minimize the use of drugs and alcohol in their videos. W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 21PDF Image | The influence of YouTubers on teenagers
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