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video. YouTubers were asked the same question. They state that they are honest about the products they promote and really use the products. R7: Many YouTubers are honest but sometimes when messages are sponsored YouTubers can behave more positive because they get paid for it. R6: When I know messages are sponsored, I will keep this in mind and know that it might not be true what the YouTuber says. They might exaggerate and leave bad things out. R4: Sometimes products are only used in videos because it is sponsored, although YouTubers pretend to use the product a lot. YouTuber 4: I am aware that teenagers buy things based on our recommendations. I do not promote products I do not sympathize. Most of the time I really use the products I promote. It depends of course. But when I show products in my video and state that I like it, I really do use it. One time I was asked to promote Fish Sticks. I told them I could not do it because I am vega. YouTubers were asked if they behave the same on YouTube as how they are in real life without a camera. YouTubers say they behave the same, although there might be a little difference because the camera is focused on them. They state that everyone will react a bit differently in that situation. They leave out bad things or cut out less beautiful scenes. But other than that, YouTubers think they behave the same on camera as in real life and show their true selves. YouTuber 1: I behave the same on YouTube. Of course it will not be 100% the same, everyone will behave differently in front of a camera. But I have the feeling I am truly myself, my jokes are not fake, I do not write a script or anything. YouTuber 4: I think I am the same person, but someone once told me ‘wow, in your videos you seem differently than you really are’. I do not know how this difference happened.. Maybe because I talk more enthusiastic in my videos. Most teenagers say they do not find it necessary that YouTubers add hashtag #spon to promoted content, because they think they recognize promoted content right away. However, they do think that younger children do not know when a message is sponsored and for them it might be better to add hashtag #spon. They think hashtag #spon should only be added to messages where it might be hard to know it is paid, for example at paid advertisements for charities, or at messages focused on younger children. R9: I do not think YouTubers should add that it is paid because then teenagers will hate and leave mean comments. But I do think they should add where the products are from in case someone else wants to buy it. R12: I do not really care about #spon. Viewers will notice when it is paid because YouTubers behave differently. They are acting more seriously when it is a paid advertisement. R14: You can see that it is sponsored by the tone of the message. I think younger children do not know this, so for them it would be better to include #spon. YouTuber 3: It depends on what the company wants. If they want me to add #spon, I do it. Otherwise I try to promote the product in a way that it does not look like it is promoted. YouTuber 4: Officially we have to add that it is sponsored. However, not everyone does this. Teenagers are not aware of the world behind YouTube. They do not understand the amount of workload YouTubers have and the time YouTubers have to spend on coming up with ideas, recording the video, editing the video and spreading the videos. They think making a video can be done in 30 minutes and consider it as a hobby rather than a fulltime job. They assume everyone who really W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 23PDF Image | The influence of YouTubers on teenagers
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