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YouTuber 1: I always felt something stopped me. I could not do everything I wanted as a YouTuber. This year I decided to fully focus on YouTube and put university second. I want to grow with YouTube and I believe now is the moment. I can always finish university later. YouTuber 4: I really believe that if you want to accomplish something, you can make time for it. For me school is not a problem in combination with YouTube. Sometimes I cannot visit friends because I have a lot to do. I try to work hard at the start of the school year so that I have more time for other things at the end of the year. Also school knows about my situation and like athletes I have an entrepreneurs arrangement to skip lessons if needed. Teenagers have no clue about the market behind YouTube. Famous YouTubers are entrepreneurs who are officially registered at the Chamber of Commerce. They have duties like tax incomes and VAT. Almost all YouTubers have agreements with agencies. Teenagers are not aware of how much YouTubers are used for advertisements and campaigns that are paid. In general teenagers think YouTubers earn money, but they have no idea how much. R9: Yes YouTubers earn about 5 euros for each 1000 views. Enzo Knol has millions of views, so do the math how much he earns. R12: YouTubers earn money from subscriptions and likes. If people like the video, YouTubers get money. They can earn a lot, even 1000 euros a year. YouTuber 4: YouTubers can be seen as any other promotion channel. Our reach is even bigger than traditional printed media because it is way more targeted and viewers are more dedicated. It takes us a lot of time to make a video. Sponsored campaigns are needed for YouTubers to exist. Our prices can be compared with other media. For example a magazine with the same target audience and reach. Conclusion Teenagers are not aware heir buying behavior is influenced by YouTubers. Teenagers think they recognize promoted messages right away, and therefore do not find it necessary that YouTubers add hashtag #spon to promoted content. However, teenagers were not able to indicate that the sample messages from YouTubers were paid advertisements. They think YouTubers are honest about the products they promote but may talk more positively when they get paid. They are not aware of the world behind YouTube and the amount of work YouTubers have. They also do not understand YouTube can be a fulltime job rather than a hobby and believe everyone can become a YouTuber. W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 25PDF Image | The influence of YouTubers on teenagers
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