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Appendix C) Questions from other researches The following researches focused on similar subjects, for example celebrity endorsement or identification with TV celebrities. These questions are used as a base for some interview questions in this research. Gan, W. (2006). Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace. 1. Do you think that nowadays advertisement over-frequently use celebrity as endorser? 2. Have you ever bored with and even resistant with celebrity endorsers? 3. Are you generally more influenced or attracted by celebrity endorsers, if products are relative cheap and relative familiar to you, or if products are quite expensive and you have no relevant knowledge to choose them? 4. What factors you feel the most important can decide you to purchase, when you intend to purchase an expensive and unfamiliar product? 5. Do you believe that celebrities truly like their endorsed products? 6. Do you have a more favorable attitudes towards the endorsed product, if you increasingly believe that the endorser truly like the advertised product? 7. What other impact can you cause due to this belief? Peckham, R. (2006). Audience Interpersonal Identification with the Television Series Friends as it is Reflected in Avid Viewers within the Twixter Life Stage. 1. What do you think of YouTuber X 2. How often do you watch their videos 3. What drew you to watching their videos? 4. What is it about the YouTuber that drew you into watching it? - how does that relate to you and your life? 5. What about the YouTuber did you find yourself relating to? (values, environment, lifestyle, situation) 6. Are there particular characteristics you thought ‘that’s like me’? - what similarities do you share with the YouTuber? 7. What do you think you have learned about society from watching YouTubers? 8. What connections could you draw with the vieos and your life? 9. Comment on the YouTubers idea of ... x Mangan, J. (2013). A Quantitative Study of the Effect of Celebrity Endorsers on Consumer Purchase Intent. 1. Have you ever purchased a product or service that was endorsed/advertised or backed by a celebrity? 2. What category of celebrity, do you think, is most likely to have an impact in your purchasing of a product or service. 3. What was the main reason you chose to buy this product/service endorsed by this particular celebrity? 4. Please rate the effectiveness of celebrity endorsers in raising your awareness of advertising campaigns 5. Can you recall any celebrities that have recently been promoting advertising campaigns? Who? 6. Would a celebrity being associated with negative publicity affect your inclination to purchase the product/service being endorsed by them? 7. What is the most important attribute you feel a celebrity should possess when endorsing a product/service? 8. In your opinion, who has been the most influential celebrity over the last ten years? W.M. WESTENBERG MSC THESIS - INFLUENCE OF YOUTUBERS ON TEENAGERS 33PDF Image | The influence of YouTubers on teenagers
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