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Brand Takeover What is it? A Brand Takeover ad appears upon opening TikTok and it’s the first interaction users will have (pre-stitial) It can 3-5-second long GIF, JPG or Video! Why this ad format? Can drive users to click through to an external or internal destination Category exclusivity – we only allow one advertiser per day Guaranteed 5,000,000 impressions per day • Affordable eCPM • Low cost reach / unique reachPDF Image | TikTok Introduction
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