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New Ad Unit – Top View What is it? • A Brand Takeover ad naturally fades into an In-Feed video ad • Overall length is within 15 seconds • Direct traffic to a desired destination Why this ad format? • High impact video ad unit, the first thing that users see • Category exclusivity – we only allow one advertiser per day • First-to-market opportunity – will come out on TikTok US in MayPDF Image | TikTok Introduction
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