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Guess #inmydenim Hashtag Challenge • Goal: GUESS sought to embrace TikTok’s younger audience, and use the platform’s native consumer behavior to fuel unique, engaging content and integrated participation across the platform. • Execution: They took advantage of the TikTok Hashtag Challenge to encourage consumers to show how they wear their denim. Additionally, they ran a brand takeover on the first day of the challenge to maximize traffic on the challenge page • Result: The hashtag challenge generated 10.4MM video views and had over 6k participants. #inmydenim was the best-performing hashtag in the US that week, surpassing all organic hashtagsPDF Image | TikTok Introduction
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