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Ubisoft - Just Dance #JustDanceMoves Hashtag Challenge • Goal: Ubisoft recently debuted #JustDanceMoves – a new Hashtag Challenge, encouraging consumers to “duet” with their ‘Just Dance’ persona to promote the new game launch • 🔈🔈: • Execution: Ubisoft tapped into leading Dance influencers on the platform, and integrated the challenge within TikTok’s ‘Duet’ feature – a very popular native behavior amongst our audience • Result: Within the first 36 hours, the Challenge drove 22.7K video creations and to date, the challenge has 105K total video creations and 100M video views 🔈🔈 click to playPDF Image | TikTok Introduction
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