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31 Campaign Metrics Brand Takeover In-Feed Video Hashtag Challenge Branded Lenses • Impressions • Clicks • Unique reach • Impressions • Clicks • Video views • Video views for over 3 seconds • Video views for over 10 seconds • Likes • Comments • Shares • Unique reach • Banner clicks • Impressions • Hashtag page views • Number of user- generated videos • Total video views • Likes • Comments • Shares • Total number of videos featuring the lens • Total video views of posts featuring the lens • Engagement (total likes, comments and shares of all posts featuring the lens)PDF Image | TikTok Introduction
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