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C. Key insights Overall TikTok has been downloaded more than 2 billion times globally and in Q1 2020 TikTok accumulated 315 million installs, which is more than any app ever in one quarter 83% influencers state that brands could surely benefit from promoting their products and services on TikTok. TikTok downloads increased by 96% in 2020 and the engagement rate on the app increased by 27%. On average, TikTok users check the app 1-3 times a day and use it for 52 minutes. 63% of respondents agree with the statement “Content on TikTok feels more “real”, it’s more relatable and less “polished” than other social media”. 87% of influencers want to create more content on TikTok in 2020, however 60% of influencers did not use the app in 2019 at all. 69% of indaHash survey respondents like the fact that TikTok videos are so short and don’t think they should be any longer. 70% of indaHash survey respondents believe that TikTok helped them keep themselves entertained and raised their spirits during the lockdown”. @sabbythecat 54% of TikTok users believe that there is space for more serious content on the app. 53% of our survey respondents stated that challenges are their favorite type of content to watch on TikTok. In 2019, HP took advantage of the trend and created a TikTok challenge that went viral and was repeated 181M times on the app. India is TikTok’s biggest market, accounting for 611M lifetime down- loads (30.3% of total app downloads). TikTok Report 5PDF Image | TikTok Report
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