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D. What is TikTok? TikTok is currently world’s fastest growing social media platform! Quick facts Videos last up to 1 min The background: 800M monthly active users (to compari- son Instagram has 1B) Average daily time spend 52 min The Content: 51% of TikTok users check the app 1-3 times daily The video-sharing app was founded in 2012 by Zhang Yiming. The app was launched on the Chinese market as Duoyin in 2016 and later TikTok was launched for iOS and Android on markets outside of China in 2017. In 2018, TikTok became available on the US market after merging with musi- cal.ly, an app focused on short lip-sync videos. Based on indaHash’s internal TikTok survey conducted on more than 2000 TikTok users, 43% used musical.ly before switching to TikTok. indaHash internal TikTok 2020 survey https://www.businessofapps.com/data/tik-tok-statistics/ https://sensortower.com/blog/top-social-media-apps-world- wide-february-2020 TikTok started off as an social media app with rather light, humortistic and entertaining content focused on talent, comedy, dance, music or lip-sync, mainly targeted towards Gen Z. However recently, as TikTok has been growing rapidly, content on the app has become more diverse and suitable for different age groups.PDF Image | TikTok Report
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