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1B 900M 875M 750M 625M 500M 375M 250M 125M TikTok Report 13 E.1 Comparison 2019 vs 2020 When TikTok entered the market in 2016 it was gradually gaining popularity and recognition, especially among Gen Z. However, in 2020 inter- est in TikTok skyrocketed and TikTok became of the the strongest player in the social media world! In 2020 TikTok saw: 96% increase in downloads 27% increase in engagement rate TikTok vs Instagram vs Snapchat Worldwide User Growth 2014 2015 2016 1B 800M 200M 2017 2018 Google trends also shows clearly the increasing interest in TikTok. Search terms “TikTok” and “TikTok challenge” have been becoming increasingly popu- lar and growing rapidly and steadily over in Q1 of 2020 and continuing in Q2. indaHash internal TikTok 2020 survey https://sensortower.com/blog/tiktok-downloads-2-billion https://trends.google.com/trends/?geo=USPDF Image | TikTok Report
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