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16 TikTok Report E.3 Lockdown’s impact on TikTok’s growth Lockdown had tremendous impact on TikTok’s growth, 56% of our survey respondents downloaded TikTok in February - May 2020! When did you download TikTok? 1-2 3-4 months months ago ago More than 6 months ago More than 1 year ago More than 2 year ago TikTok helped many to keep their spirits high and fight the boredom during the lockdown months! 70% of our survey respondents agrees with the statement “TikTok helped me to keep myself entertained and keep my spirits up during the last couple of months of lockdown” Why did you choose to download TikTok? I was curious about what it was 54% I was bored with other social media platforms 25% I was having a hard time being stuck at home and needed something light and fun content 19% All my friends have it 13% 31% 25% 17% 16% 11% now 2 months 4 months 6 months 1 year ago 2 years agoPDF Image | TikTok Report
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