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18 TikTok Report F.1 What do people want to see on TikTok? TikTok is known for it’s humoristic and light- hearted content, so we asked our influencers if they think there is also space for more serious content on the platform? 46% would rather see fun and light content 69% of people love TikTok memes! 56% of our survey respondents believe that the choice of music in a TikTok video is extremely important. What kind of content do you like the most on TikTok? 62% 50% 42% 37% 37% 30% 28% 23% 19% 16% 15% Artur Kurasiński TikTok is a very interesting, rapidly growing platform, and for many Entertainment Lifestyle Fashion Tutorials Challenges Fun facts Memes Health & fitness Celebrities Education Vlogs marketers, a completely undiscovered opportunity for exposure. I believe that thanks to a report like this, people’s misconception of TikTok as a place where only kids hang out, can be effectively changed. Co-Founder of Three Headed Monster andauthor of one of Poland's most popular tech blogs: kurasinski.comPDF Image | TikTok Report
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