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Factors that lead to a Penguin penalty 1. Link schemes 2. Keyword stuffing 3. Over-optimized anchor text 4. Unnatural links How to avoid a Penguin penalty? Things to Check Remarks Are you using excessive exact match keyword for link building? Are your pages over optimized? Is there any reciprocal link in your link profile? Are you buying any link? Are you getting links from sites in another language? Is there any sitewide duplicate content? Are you overusing H1 Tags? Is there any internal 404 links? The correlation between Panda & Penguin – When you pay attention to making your thin pages and low-quality content better, you’re building a site to which other people will naturally link. And that’s the relationship between Panda and Penguin updates. Difference between Panda and Penguin- The Panda update is primarily concerned about quality content, while Penguin wants to drown spammy or aggressive links that strive to manipulate search engine rankings.PDF Image | Ultimate Google Algorithm Cheat Sheet
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