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Facts about Humminbird 1. It’s not just an algorithm update like Panda and Penguin, but rather a total change aimed at serving better search results to users. 2. Conversational search is the core element of Hummingbird’s algorithm change. 3. It looks at searcher intent, not keywords. Note: Hummingbird uses long-tail key phrases rather than seed/head keywords. Sites that use long-tail keywords have experienced a lot of success. How to tackle hummingbird: Check this awesome infographic from SEJ.PDF Image | Ultimate Google Algorithm Cheat Sheet
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