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INSTAGRAM 101: SETTING THE STAGE FOR SUCCESS NAIL YOUR AESTHETIC Social media teams are just that: teams. When you work for a business, there’s likely to be more than one person in charge of sourcing, creating and posting your content, so you need to create a style guide that keeps everyone on the same page. The best Instabrands are those who maintain a consistent aesthetic throughout all their posts. In crafting your style guide, make sure you develop guidelines for the following: Color palette • Will you employ a dominant color? • Will you use warm or cool-toned filters? • How does this align with your existing brand palette? Composition • How much white space will you use? E.g. many lifestyle brands like to keep their images clean with about 30% • white space Are you going to be posting landscapes or flatlays? Action shots or still lifes? Editing • Will you use Instagram’s built-in filters? We suggest you don’t - they’re limited and often trend towards dark or heavily-saturated tones. Check out two of our favs: A Color Story and VSCO Cam • What about image ratios? Once upon a time, all images had to be square, but now you can go portrait or landscape. We recommend picking one size and sticking to it. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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