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SET UP YOUR INSTAGRAM FOR BUSINESS ACCOUNT Instagram offers brands the opportunity to go beyond a standard account and create an ‘Instagram for Business’ account. A business account gives you the option to: • Access valuable insights • Create a ‘contact’ button • Get a verified badge • Categorize your business (this helps people find you) WRITE A SOLID BIO The Instagram bio section is super important; it’s the only place on your brand page where you get to use words to convey who you are and what you’re all about. Here are some pointers to get you started: • Use line breaks! Check out how different asos’s bio looks on mobile vs desktop. Line breaks make all the difference in separating their other accounts from their custom hashtag and messaging. • Change it up with featured offers like Colourpop, who are driving action with their free shipping offer in this example • A picture tells a thousand words (or in this case, an emoji). Mailchimp makes it simple and uses three emojis to describe who they are and what they do. • Don’t use hashtags in your bio because they’re not searchable. The only time to use a hashtag in your bio is if you create a custom tag for your brand that encourages the community to share and engage with you, like West Elm. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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