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CREATING, CURATING AND CRUSHING YOUR CONTENT Here comes the hard part. Instagram is a visual medium, so unlike Facebook or Twitter, it’s not enough to simply write a witty post and add a link (in fact, you can’t use links in your posts at all!). Because of its visual nature, Instagram requires that brands invest more resources in content creation than any other social channel. Some brands have it easy; fashion companies have huge libraries of professional images they can use; brands like Canon or Nikon have ready-made content that shows the quality of their product and publishers like Refinery29 already have images from their articles. Not everyone is this lucky. We don’t always have a photographer on hand to craft beautiful, consistent imagery to use in our posts. B2B or service-oriented companies can struggle even more - with no tangible product to show off, images can be tough to create. But don’t worry - we’ve got your back. We’ve scoured Instagram’s best performing brands and developed some clear-cut strategies to help you create compelling content that really resonates. 1. MIX IT UP Vogue is an Instagram star because their team is smart about using the visual medium to mix and match different types of content like new photoshoots, archived shoots, behind-the-scenes shots as well as values-based posts that align with their core values of enhancing women’s rights. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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