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2. MOVE BEYOND THE PHOTO While Instagram was founded as a visual channel, some of the smartest brands are using captions to truly tell a story. The New York Times is a classic example of this. On every NYT post we analyzed, the caption spanned at least 10 lines of text, with many reaching over 25+ lines. It’s a deft strategy that has a clear objective of informing and educating users, encouraging comments and enhancing engagement. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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