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3. HUMANIZE YOUR B2B BRAND Instagram is the most difficult channel for B2B marketers to figure out. It’s not like you can generate leads and drive acquisition through tracked URLs, and most customers aren’t going to follow you on Instagram to keep up to date with your products or services (there’s an app for that - it’s called LinkedIn). So what’s a B2B marketer to do? Make like HubSpot and use Instagram to show the people behind the product. HubSpot’s Instagram presence is an inspiring look at the people who work there, creating an Instabrand that targets prospective employees as well as customers who want to be a part of their community. Go further than just pics of your staff at happy hour and give you handle to a different staffer in a different office each week for maximum engagement. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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