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5. TEAM UP WITH INFLUENCERS Whether you’re just starting out or already have a sizable Instagram community, sponsorships can be the most effective way to gain brand awareness and increase your followers. Sponsorships can be as simple as a makeup brand giving a beauty-influencer free products in return for an Instagram post reviewing those products. It’s up to your brand to identify the most mutually beneficial deal for each party. A great example of this is Land Rover’s sponsorship of professional outdoor photographer Alex Strohl. Strohl has 1.5m followers, while Land Rover has 1.8m - however Strohl’s engagement rate far surpasses Land Rover’s (4.43% ave. engagement for Strohl vs 1.74% for Land Rover). It was a smart move by the brand to gift him with a free SUV for a year, while he documents his adventures and showcases their car in stunning landscapes. GET YOUR FREE RIVA LIQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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