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6. BUILD A BRAND ON THE DL Choose the path less traveled and start with a stealth brand campaign like small New York start-up, The Wing. The Wing started their Instagram account a year before launching their business, which is a women’s social club in Manhattan. When the account launched, they didn’t specify what ‘The Wing’ was - it was purely a woman-focused account which shared inspiring images in on-trend pastel tones of peach and mint. Co-founder Audrey Gelman noted in an interview that their Instagram followers initially “thought it was an online magazine, or they just weren’t sure. They were buying into a vibe.” The Wing’s following grew rapidly, with women drawn to the aspirational, feminist tone. When the company announced itself as a women’s club and launched in October 2016, women were already bought-in, and lining up to join. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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