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BUILDING YOUR FOLLOWING Instagram isn’t Field of Dreams; you can’t operate based on the ‘If you build it, they will come’ approach. No matter how beautiful, inspiring and meaningful your content is, you won’t gain a following without making your posts discoverable and relevant to the audience you’re trying to attract. So, how do you get discovered in a vast sea of content? Let’s get down to basics #HASHTAGS Hashtags are the ultimate discoverability tool for marketers. They help potential customers come to you, as opposed to the traditional method of you bringing your ads to them. If you can get your hashtag game right, you’ll have a roaring community in no time. If you’re looking for a more strategic way to use hashtags, you can discover all your competitors’ tactics using our new hashtag analysis tools. NEVER MORE THAN SEVEN According to research done by SocialFresh, you’re suggested not exceed 10 hashtags per post to deter the perception that your post could be spam. After researching the habits of various brands on Instagram, the optimum number of hashtags for likes is seven hashtags before they negatively affect engagement. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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