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5. UP YOUR ENGAGEMENT CREATE CUSTOM HASHTAGS Once your brand is established on Instagram, it’s time to consider custom hashtags to help broaden your following and build engagement. Make sure any custom hashtag you create is unique, memorable, and speaks to your brand. Most brands create custom hashtags that are a play on their name, e.g. #ArtoftheTrench (Burberry), #InstaKors (Michael Kors) or #ATiffanyHoliday (Tiffany & Co.). Oh and don’t forget, like Twitter and Facebook, make sure your hashtag is easy to spell and use capitalization for readability.PDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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