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GET MORE SOPHISTICATED Getting your Instagram account right is one thing, but Instagram Stories are a whole other story (see what we did there?). Video is a difficult medium to master because it requires even more resources than images do. Instagram Stories, however, have a lower bar when it comes to quality. While regular videos on your brand page are expected to be somewhat professional-looking, consumers don’t expect the same when it comes to Stories. Why? Because Stories, like Snapchat, are a more instant, personal form of communication, appearing and then disappearing in 24 hours. You can use Instagram Stories to show users the people behind your brand, do cross-promotions or takeovers and generally increase your relatability. GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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