PDF Publication Title:
Text from PDF Page: 007
What is YouTube? Literature Review YouTube, a video-sharing platform, is a media behemoth. The platform recently celebrated its ten year anniversary and promises to keep growing rapidly over the next decade. The website has over 1 billion users, with 300 hours of video being uploaded every minute (YouTube, 2015). Additionally, between March 2014 and March 2015, the website had a 40% growth in number of users watching per day (YouTube, 2015). For scale, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States (YouTube, 2015). Furthermore, YouTube users create more content every six months than sixty years of continuous broadcasting by three of America’s largest networks, ABC, CBS and NBC, combined (Wesch, 2008). YouTube is particularly popular with a younger generation of users. According to comScore data, YouTube reached 81.2% of Internet users in the United States. For 18-24 years olds, that statistic is significantly higher with YouTube reaching 98.3% of U.S. internet users. The time spent on YouTube for that age demographic also averaged 10 hours, 15 minutes per month (Blattleberg, 2015). With such a large repository of content and wide reach, it’s fair to say that YouTube is quickly transforming media consumption in the internet age. Given its dominance, YouTube has a wide range of functions for its users. To some, YouTube’s role is limited to a publishing platform where videos can be stored and watched. Others see the website as a direct competitor to broadcast television (Kim, 2012). While some scholars, however, believe that YouTube is a thriving online community that is emblematic of Web 2.0’s participatory nature (Jenkins, 2009). All of the discussion about YouTube’s purpose and functionality has led to scholars, like Kim 3PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
PDF Search Title:
UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIESOriginal File Name Searched:
thesis-youtube-engagement.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)