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allow more dedicated members to take on responsibilities, while also tasking more peripheral members with less burdensome participation opportunities. In both design and function Kraut et al have illustrated tangible principles for developing an online community. This paper will apply Kraut’s research specifically to how YouTube creators are deploying tactics within their own communities. Online Communities on YouTube True to their slogan “Broadcast Yourself”, YouTube is a place where people deliberately express themselves and engage with others as part of an online community. In the case of YouTube original programming, either of the interpretations of “internet community” referenced in the previous section could be applied. Under Preece’s interpretation, YouTube’s interactive platform features, design and user policies help facilitate communication around a video or channel. More broadly, fans of creators have created community names to establish their shared meaning. For example, fans of Hannah Hart describe themselves as “hartosexuals”, while fans of the Vlogbrother channel have created the Nerdfighter community (Green, 2009). Additionally, niche subjects like gaming and makeup tutorials have found an extremely large audience on YouTube. For example, Rosanna Pansino’s channel “Nerdie Nummies” has amassed a following of almost five million subscribers and describes itself as a “geeky cooking show” where fans can watch baking tutorials of their favorite video game and movie themes (YouTube, 2015). For Strangelove, YouTube communities solve one of the fundamental problems of online interactions. He explains, “we end up unnecessarily problematizing the lack of face-to-face interaction in cyberspace” and yet, online video puts “millions of faces 12PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
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