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Research Questions What relationship building characteristics are present in YouTube content to help build a community surrounding the channel? What are creators saying and/or asking their audience to do during their videos? Are these relationship building characteristics correlated with more audience engagement, specifically in terms of audience size? Are the relationship building characteristic associated with different forms of audience engagement? YouTube is a highly interactive platform that allows users to directly react to a video via the commenting system. What does the commenting ecosystem look like for popular original programming channels? 16PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
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