UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES

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UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES ( understanding-and-engaging-youtube-communities )

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and average percent agreement to determine if we had achieved inter-reliability agreement. A measurement of .80 for Krippendorff’s Alpha is often considered the norm for good reliability and this study was able to achieve that without any modifications to the coding instructions (De Swert, 2012). The average Krippendorff’s Alpha across all of the comment variables was 0.892, with a 97.15% agreement achieved. For the videos, the average Krippendorff’s Alpha 0.972, with a 98.45% agreement achieved. 22

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