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comments that involved a direct response or summary of the events in the video. Advice comments are those in which people request or give suggestions on what to do in a particular situation. It should be noted that given the unstructured nature of comments on YouTube, comment categories were not mutually exclusive. This resulted in many comments having multiple categories, which is reflected in their demarcation below as either present or not present. Table 5: Percentage of Comment Categories Comment Categories Request Information Advice Offer Advice Request Opinion Negative Opinion Offensive Opinion Conversation/ Joke Creator Community Site Process Commenting Video Content Direct Quote/ Summary Percentage 7.6% 8.2% 7.6% 6.2% 7.4% 3.2% 7% 19.8% 15% 1.8% 9.4% 4.0% Information 10.2% Offer Information 2.6% Request Advice .6% Opinion 62.8% Positive Opinion 32.4% Opinion No Judgment 17.2% General Conversation 42.8% Personal Story 16.2% YouTube Community 4.6% Videos 12.4% Subscribing 1.4% Paraphrase Content 5.4% Subcategories of comments have been outlined in table above. The four most frequently deployed sub-comments were found in the Opinion and General Conversation genres. Positive Opinion comments were found 32% of the time (n=162). The Creator 27PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
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